Individual should have extensive knowledge and working experience in running PPC campaigns on various platforms such as Facebook, Google, Amazon, Flipkart, and other e-commerce platforms.
Experience of conversion-based campaigns on Facebook/Instagram and Google is a must.
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Provide creative ideas for content marketing and update website.
Collaborate with designers to improve user experience.
Should have experience in inbound traffic and Cultivation of leads and sales.
Must have experience in running a conversion-based campaign for E-commerce business (Both B2B and B2C) like Amazon, Flipkart etc.
Should have good knowledge in SEO (keyword, image optimization etc.)
Good knowledge/experience to create online newsletters, promotional emails and set up their distribution through various channels.
Should have creative content writing skill that communicates the client business in various places such as ads, web banner and so on.
Should be well enough to optimize existing PPC campaign components including, but not limited to ad copies, bid prices, cost per conversion, cost per click, keyword research, etc.
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
Knowledge on Amazon Marketing Services / Flipkart ads would be an added advantage.
Experience with E-commerce marketing can be a plus point.