Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising

Maintaining our social media presence across all digital channels

Measuring and reporting on the performance of all digital marketing campaigns

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize the user experience

Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Instrument conversion points and optimizes user funnels

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate