Responsibilities

Have a strong understanding of all social media platforms such as Instagram, Facebook, Twitter and YouTube

Research target audience and discover current trends

Create engaging text, video, images, reels and stories.

Evaluate the performance of all campaigns and optimize content based on it

Reach out to influencer's and manage campaigns

Monitor web traffic and coordinate with performance marketing team to produce ad content

Coordinate with in house graphic designer and maintain bran visual identity across all platforms

Photography, videography and editing skills

Should have prior knowledge about the cosmetic & derma industry and should be comfortable being in front of camera in order to develop engaging content

Develop optimal posting schedule and monthly content calendars

Maintain website blog page

Prior knowledge of Facebook ads, Google ads and SEO is required

Qualifications

Bachelor's degree in Marketing or related field

2+ years Experience as a social media coordinator

Strong communication, multitasking and analytical skills

Strong writing skills

Familiar with Paid digital ads