1. Develop strategies and tactics to get the word out about our company and drive qualified Clients to our front door.
2. Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
3. Deploy successful marketing campaigns and own their implementation from ideation to execution.
4. Up-to-date with the latest trends and best practices in online marketing and measurement.
5. Experiment with a variety of organic and paid acquisition channels like content creation, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
6. Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
7. Build strategic relationships and partner with key industry players, agencies and vendors
8. Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
9. Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
10. Analyze client's and agent's behavior and adjust email and advertising campaigns accordingly.
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